FRUTTI SPArkling WATER
Frutti is a sparkling water brand I created as a passion project. For the branding and packaging, I wanted to take a modern approach by using geometric shapes for the fruits and bright colors to distinguish each flavor. One of the challenges was creating shapes that would accompany each fruit. For example, for the Apple, I was going to make it round like the lime, but it needed more emphasis to classify as its separate shape, not as a reusable element.
The result is a modern brand identity that utilizes simple shapes to create a delightful sparkling water brand with bright colors. The final assets include product packaging, two Instagram stories, and outdoor advertising (Posters).
Instagram Story
Instagram Story
